Franchising: The Business Strategy That Changed the World
Product Description
Anyone seeking to buy into one of the best franchise operations–where the failure rate is less than 5% vs. 65% for nonfranchise businesses–will find this fascinating report invaluable in making the right choice. Featured in this book are in-depth profiles of ten of the most successful companies in the history of franchising . . . including Dunkin’ Donuts, Midas Mufflers, and H&R Block. 6 x 9…. More >>
Franchising: The Business Strategy That Changed the World
This is a very interesting book that should actually be revised as the edition I have is from 1993. Still, this is a very interesting work for anyone who wants to invest in franchising. It brings 10 in depth profiles, including Pizza Hut, McDonalds, Midas, 7 Eleven, and interviews with the founders of this quite known trademarks. They analyse the profile of possible investors, and investors should do the same about this business model and trademarks profile. This is a good start.
Rating: 4 / 5